Earth’s Secret Pure Mineral FOUNDATION was created for people who want to give their complexion the perfect finish without compromising the health of their skin. We combine FDA approved, safe, and pure mineral oxides and micas with magnesium and carnauba wax for maximum coverage and longevity. We also include botanical extracts in the formula, to reduce inflammation and encourage clear, healthy skin making it great for all skin types and age groups, especially sensitive and problem-prone skin. It is so light it feels like you aren’t wearing any makeup at all, yet it covers beautifully and lasts all day. The foundations are loose mineral powder contained in a jar with a rotating sifter which keeps your foundation in the jar and not anywhere else.
Our natural mineral formula allows you to create a dry or liquid foundation with the coverage you need — from a light tinted glow to a full coverage, flawless finish. Our mineral foundations easily mix together so you can customize your own unique color blend, adjust with the seasons, or create contouring and highlighting. Use them dry for a matte finish, or choose to blend the mineral powder foundation with Earth’s Secret moisturizer, cream, serum or facial oil to create a liquid foundation that suits your skin type best. You create the coverage you want! For a maximum coverage foundation use a little more powder, and for a lighter coverage simply use less powder.
Earth’s Secret FOUNDATION Benefits
- A mineral and plant-based formula that is vegan, soy and gluten-free.
- The minerals titanium dioxide and zinc oxide in our formula are physical sunblocks providing sun protection naturally.
- Cruelty-free. No animal testing of ingredients in the formula or finished product.
- NO bismuth oxychloride or talc in our formula. We use only FDA compliant 100% pure mica and iron oxides for safe color.
- Botanicals and minerals are used for skin conditioning and reducing inflammation.
- Will not dry out mature skin, it lays over fine lines, not in them which gives a younger appearance.
- Won’t melt away. (only if using dry, not mixed into a liquid). Naturally holds up in humid weather and perspiration (blot gently!)
- Conceals redness, scarring, and under eye circles beautifully.
- Won’t irritate rosacea, acne, post-cosmetic procedures, or psoriasis and eczema conditions.
- Transforms your face to look and feel healthy
- Mineral makeup easily blends with any skin tone and we can custom formulate to get even closer.
How to Use
For a liquid foundation and dewy finish:
- Tap a small, pea-sized amount of Pure Mineral Foundation into the palm of your hand.
- Add your favorite moisturizer, cream, facial oil or serum and mix together.
- Apply to your face using your fingers or a foundation brush until blended in. This method is great for those who like their foundation with a dewy finish.
For a matte finish:
- After moisturizing your face, tap a small amount of Earth’s Secret Foundation into the lid or a small dish.
- Dip your brush into the powder, tap it on its side, then buff the powder onto your skin in circular strokes.
- Add another application if not enough coverage.
- Create that smooth photo finish with one of our Finishing Veils.
Sericite Mica (Magnesium & Carnauba Wax Coated), Kaolin Clay, Titanium Dioxide, Zinc Oxide, Iron Oxides, Allantoin, Carrot Extract, Calendula Extract & Green Tea Extract, Silver Citrate, (may contain Ultramarines).
Jeri M. (verified owner) –
These match my skin tone so much better than the store bought ones.
Julie (verified owner) –
I really like this product and continue to order it after I moved away 5 years ago.
Cynthia V. (verified owner) –
Mojave great with my olive skin tone
Jeri Marsh (verified owner) –
Since I found this line, I use it exclusively!